| Description |
Our client based in Cape Town is currently looking to employ a Social Media Marketer, specialising in Posts and Reels for Facebook, Instagram, and TikTok, to drive brand awareness, engagement, and conversions.
Requirements:
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3-5 Years’ proven experience as a Social Media Marketer, specialising in Facebook, Instagram, and TikTok.
- The ideal candidate will have a passion for content creation, particularly for short-form videos and posts on Facebook, Instagram, and TikTok.
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Strong portfolio showcasing posts and short-form video content.
- Proficiency with tools like Canva, Adobe Creative Suite, or similar.
- Expertise in social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, etc.).
- Basic photography or videography skills.
- Excellent understanding of platform-specific content trends and best practices.
- Awareness to current affairs.
- Creativity, strong communication skills, and attention to detail.
- Ability to work independently, meet deadlines, and multitask in a fast-paced environment.
- Strong leadership skills, and a strategic mindset.
Responsibilities and expectations but not limited to:
Content Strategy and Planning:
- Develop and execute a comprehensive social media strategy tailored to Facebook, Instagram, and TikTok.
- Conduct audience research to identify trends, preferences, and behaviours to optimise content performance.
- Plan and maintain a content calendar, ensuring a consistent and on-brand posting schedule.
Content Creation:
- Create compelling posts, reels, and stories that resonate with target audiences.
- Write captions, hashtags, and post copy optimised for each platform.
- Film, edit, and produce high-quality short-form videos for reels and TikTok.
Platform Optimisation:
- Stay up to date with platform trends, tools, and algorithm changes to maximise reach and engagement.
- Use platform analytics to measure performance and optimise content strategies.
Community Engagement:
- Respond to comments, messages, and interactions promptly to foster community and brand loyalty.
Performance Analysis and Reporting:
- Track and report on key performance metrics, including reach, engagement, follower growth, and conversions.
- Use data insights to refine content and campaign strategies.
Collaboration:
- Work closely with the marketing team to align social media efforts with broader campaign goals.
- Coordinate with product, sales, and customer support teams to amplify messaging.
If you do not hear from us within two weeks of applying, you may assume that your application was unsuccessful.
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