| Description |
Our client operating in the Wholesale and Retail Industry is currently looking to employ a Marketing Manager. The Marketing Manager will be based in Port Elizabeth, but will be expected to travel frequently within the Eastern Cape and occasionally out of the province.
Requirements:
- Matric / Grade 12.
- At least 3 years’ experience as a Marketing Manager in a customer centric industry.
- FMCG experience will be highly advantageous.
- Good understanding of Marketing to low-medium end markets.
- Valid driver’s license and own transport essential.
- Willingness to travel within the Eastern Cape to visit members, and occasionally out of the province.
- Solid understanding of B2B and B2C concepts.
- Good understanding of marketing principles, flyers, catalogues, and informal events organizing.
- Excellent organizational skills.
- Excellent stakeholder relationship management skills.
- The ability to align event and marketing strategies of the division to ensure company objectives are achieved.
Purpose of Position:
- To strategically plan, execute, and manage the Eastern Cape Division’s marketing and branding initiatives and objectives.
- To build better Businesses and market share by maximising profitability; through effective relationship building, planning, developing and implementing marketing strategies, discovering new and unique marketing initiatives that build brand presence in the marketplace.
Key Performance Areas (NB):
Marketing and Project Coordination:
- Drive brand-building initiatives.
Sales and Profitability Management:
- Responsible for the achievement of divisional marketing goals and financial objectives.
- Develop short- and long-term budgets for the various initiatives and activities, monitor progress and evaluate performance.
- Monitor the execution of expenses against plan and make the necessary corrections when and if required.
New Business Development:
- Introduce and support new member marketing initiatives.
- Negotiate, list, and manage new marketing suppliers.
- Use initiative and innovation to ensure continuous improvement.
Private Label Management:
- Promote, grow and support our brand to your members through various marketing initiatives.
Organisational Effectiveness:
- Make effective, careful, and strategic use of all our resources.
People:
- Develop a Personal Improvement Plan with the resources available to you, ensure the accomplishment thereof to ensure continuous self-improvement.
- Contribute to the leadership development of people within the division, constantly sharing knowledge and transfer learnings to develop team skills.
- Manage, motivate and inspire staff to achieve service excellence.
- Manage the effective and efficient flow of communication to our Members, Suppliers and Internal Departments.
Stakeholder Relationship and Service Excellence Management:
- Continuously engage with stakeholders and solicit feedback on service excellence levels; address any shortfalls with business partners internally and externally.
- Display strong communication skills through facilitating frequent meetings and communicating marketing and company goals/objectives.
- Develop and maintain healthy relationships with all stakeholders and their teams ensuring trade visits are executed as per the divisional objectives.
- Media negotiation and authorization of artwork in accordance with the brand or company image.
- Manage and review all point-of-sale material, marketing material and product solutions aligned to company standards.
- Investigate and provide assistance to members on ways to expand a store’s footprint such as banner stores.
- Provide guidance in terms of how customers can easily access members products e.g. Delivery services, online purchasing.
Brand Management:
- To guide new members in developing and maintaining their brand image and corporate identity through relevant marketing, signage and intellectual property development.
- Build our brand presence across all trademarks.
- Support divisional objectives to increase brand footprint.
- Build a strong brand presence across all our brands, achieving targets set by brand.
- Identify opportunities to strengthen the brand and execute community brand building initiatives together with member and suppliers.
Administration Management:
- Manage the administrative requirements (including reporting and record keeping) of the division as per standards.
- Ensure compliance with Company and legal policies, procedures, and regulations.
- Share best practice with Divisional Marketing Managers.
- Manage, prepare and distribute reports as required for meetings and management (Board, Executives, postmortems, sales growths, promotions, etc.).
Promotions - Management and Coordination:
- Develop a national grid with short- and long-term plans and budgets for the various initiatives and activities, monitor progress and evaluate sales performance.
- Ensure promotional deadlines are met.
- Drive, execute and provide solutions for our top members performance.
Events Management:
- Event Management for divisional and supplier functions.
- Ensure seamless logistics, stakeholder engagement, budget oversight, and post-event evaluation.
Only shortlisted candidates will be contacted. If you do not hear from us within two weeks of applying, please consider your application unsuccessful.
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