Our client in the Food Manufacturing / FMCG industry, is currently looking to employ a experienced Sales & Marketing Analyst (B2B), based in Irene, Gauteng.

3-6 years Sales and / or Marketing Analyst related experience secures!

Requirements:

• Bachelor’s degree in Business, Marketing, Finance, Supply Chain, or Logistics. 
• 3-6 years Sales or Marketing Analyst related function.
• Product analysis – costing and profitability analysis.
• Data analytics.
• Data modeling.
• Sales and Marketing Systems.
• Market research methodology.
• Competitor analysis.
• Microsoft BI, Qlikview, Microsoft Applications and related systems.
• Understanding of meat and retail business models.
• Understanding Pricing Strategies.

Responsibilities, but not limited to:

1. Collection, Analysis and Reporting:

• Advanced use of statistical analyses tools/applications.
• Provide general sales reporting and analysis that assists in monitoring sales performance through the sales information system.
• Provide data and analytical support for internal presentations and business reviews.
• Create dashboards, measures and reports as required/requested to support analysis and decision-making.
• Channel data analysis, product movement, customer and consumer purchase data, consumer behaviour, etc.
• Assists with interpretation and strategic insight from the myriad data types that are available.
• Assists in the identification and development of business opportunities through analysis and interpretation of customer, market and consumer data.
• Sales forecasting to facilitate accurate production planning.
• Attend sales calls/meetings with sales team as required.
• Monitors/maintains a customer specific data base.
• Evaluate the effectiveness of promotional efforts in the market using available data sources.
• Collaborate in the planning, design, development, and deployment of new applications and enhancements to existing applications.

2. Reporting Specifics:

• Customer sales performance review documents. 
• Key account master listing schedule (customer, product).
• Customised Reports.
• Board sales report (by customer / region) – QlikView.
• Audit sales report – QlikView.
• Sales report – QlikView.
• Quarterly report – QlikView.
• Profitability reports by channel.
• Category sales report by butchery.
• Profitability reports by Stock Keeping Unit.

3. Trade Marketing:

• Develop, manage and implement National Promotions calendar across all retailers in line with Marketing Campaigns.
• Track and report results of National Promotions.
• Support Marketing team with all Retail Activations.
• Manage and Implement all branding and activations in the Informal Channel.
• Manage all Trade Marketing related deliverables as required by Sales including Trade Presenters, product catalogues, etc. 

4. Pricing Strategies:

• Cost-Plus Pricing: Monitor the production costs (raw materials, processing, packaging, etc.) and ensure that pricing strategies are built around covering costs and achieving target margins. This strategy also involve periodic price adjustments based on cost fluctuations.
• Competitive Pricing: Pricing decisions must be aligned with what competitors in the meat market are offering. The analyst compares internal prices against competitor prices to determine where the company stands in terms of value for money.
• Promotional Pricing: Short-term pricing strategies, such as discounts or bundling offers (e.g., "buy one, get one free"), need to be carefully analyzed to assess their effect on short-term sales versus long-term brand equity and profitability.

Please note that only shortlisted candidates will be contacted. Should you not receive a response within two weeks of applying, please consider your application unsuccessful.