Our client in the FMCG Industry is currently looking to employ an Area Manager, based in Cape Town.

Requirements:

• Matric (Grade 12) is required. A relevant tertiary qualification will be advantageous.

• 3–4 years’ Food Service FMCG sales experience dealing with national and regional clients.

• Proven successful track record of client interaction and relationship management.

• Strong communication and negotiation skills with a focus on service excellence.

• Excellent planning, organizational and time management skills.

• Strong reporting skills and attention to detail.

• Ability to work independently with a disciplined, results-driven mindset.

• Able to collaborate and lead within a team to drive collective success.

• Willingness to travel and a valid driver’s license.

Responsibilities:

Primary Responsibilities:

• Report directly to the Regional Sales Manager.

• Develop and implement strategic sales plans to achieve volume, revenue, and market share targets within the assigned area.

• Manage a portfolio of existing customers and develop new business opportunities with restaurants, hotels, caterers, cafes, and institutional clients.

• Lead, train, and motivate Sales Representatives to drive field execution and ensure high levels of client satisfaction.

• Drive sales to meet company objectives, ensuring pricing and volume targets across a range of products.

• Set targets and budgets per customer and per representative to achieve monthly sales goals.

• Monitor and report on key metrics such as sales performance, market trends, competitor activity, and customer feedback.

• Manage and execute new product placements, promotional campaigns, and channel expansion initiatives.

• Maintain and build strong relationships with foodservice clients including restaurants, hotels, QSRs, catering companies, and institutional buyers (both national and regional).

• Provide support for sales forecasting, waste management, and supply chain logistics to ensure on-time delivery.

• Compile and submit weekly and monthly feedback reports to the Regional Sales Manager, including analysis and interpretation of trends and outcomes.

Please be advised that if you do not receive a response within two weeks of applying, you may consider your application unsuccessful.