Our client, an prominent authorized financial services provider, based in Houghton (Johannesburg) is looking to employ a Digital Marketing and Growth Lead.  

We are looking for a digital marketing and growth lead person to lead and execute digital marketing strategies that generate high-conversion leads, elevate brand visibility, and drive product usage at the point of need for existing clients.

This is a fully in-person position at our offices in Houghton Estate, not remote.

This is a hybrid role requiring both strategic thinking and hands-on implementation. You will be the
driving force behind digital campaigns that convert, engage and retain clients, especially at critical
moments of need. 

The ideal candidate is a strong writer, detail-oriented, agile, and able to connect tactical execution with the bigger picture. A deep appreciation for user experience and visual impact is essential.

Requirements:

• Degree in a relevant field.
• 3+ years’ experience.
• Strong writing and storytelling skills.
• Proven experience in campaign management and lead generation.
• Analytical mindset with strong Excel and reporting skills.
• Familiarity with UX/CX principles and retargeting strategies.
• HTML/email marketing experience is a plus.

Responsibilities and expectations but not limited to:

Strategic Leadership:

• Develop and own the digital marketing roadmap aligned with Head of Marketing and Alternative
  Distribution KPIs and Exco goals.
• Identify new lead generation opportunities and test innovative campaign formats.
• Collaborate with internal stakeholders to align marketing with sales, product, and client retention
  strategies.
• Collaborate with external service providers in achieving goals.

Hands-on Execution:

• Build and manage campaigns across all channels, especially digital ones.
• Write compelling social media copy, email content, and landing page messaging.
• Manage campaign tracking, reporting, and optimization (CPL, CPS, ROI).
• Maintain and update website content and digital assets.
• Coordinate graphic design, web, user experience and marketing development functions.

User Experience & Visual Storytelling:

• Shape the look and feel of all digital touchpoints to ensure intuitive, engaging user journeys.
• Apply UX/CX principles to improve campaign performance and client satisfaction.
• Collaborate on mobile-first design and platform-optimized content.
• Ensure that marketing assets are not only visually compelling but also strategically aligned with client
  needs and product positioning.

Client Engagement and Retention:

• Create lifecycle marketing flows to increase usage and retention.
• Support loyalty and upsell campaigns with targeted messaging.
• Use UX/CX insights to improve digital journeys and reduce churn.

Please note should you not receive a response within two weeks of applying you may assume that your application was unsuccessful.